One of my other jobs I picked up this fall is writing for The Newport Blast, a local website dedicated to all things Newport and New England. I wrote a piece on this cool boutique on Spring Street called Maison DNA…
It’s been a long time since I’ve found a boutique with such a strong sense of individual concept.
Concept–the driving force behind a store or brand–determines the mood, the attitude, the very essence of a store. Concept is integrated into everything from the physical things in the store (the paint color, the decor, the way clothing is arranged, etc.) to the desired emotional experience for the customer (the culture, the attitude).
Read the full article here.