Fun Facts about Rosé

Originally published August 2017, the blog post may have been edited for clarity and updated with relevant information and links.

Rosé is no joke.

The pink-tinted wine has catapulted into popularity in the United States over the past few years. Wine producers are overwhelmed by its high demand, but it doesn’t look like it will slow down—research shows that rosé sales are strong all year long.

Here’s some quick trivia on rosé, arguably America’s favorite summertime wine:

1. Where is rosé originally from?
2. Who drinks the most rosé by demographic?
3. Who drinks the most rosé by country?
4. How does rosé get its color?
5. How is rosé made?
6. Are there different types of rosé?
7. Are there any benefits to drinking rosé?
8. What are some recommendations for the best rosé to buy in 2023?
   1. Chateau de Saint Martin, Côtes de Provence, Éternelle Favorite 2022, $26.99
   2. Domaine Olga Raffault, Chinon AOP, Rosé 2022, $19.99
   3. Kruger Rumpf, Pinot Noir Rosé 2022, $17.99
   4. Pure Joy, IGP Alpes de Haute Provence, Rosé 2022, $17.99
9. What is the best rosé to buy in 2023 as an investment?
10. Rosé Influencers to Follow on Instagram
    1. @yeswayrose
    2. @webroughtwine
    3. @roses_n_rose
    4. @mirabeauwine
    5. @darlingceo
    6. @miravalprovence
    7. @roseallday.co
    8.  @edgerton_pink_gin

Where is rosé originally from?

Rosé can be made all over the world, but it’s no surprise that France is known for consistently producing high-quality wines.

The most authentic rosé is made in Provence, France, and is labeled “Côtes de Provence.” Even if the rosé is produced in other regions of France, such as the Loire Valley, it is not considered a bonafide rosé if it is made outside of Provence.

According to 2022 BevAlc Insights—run by Drizly, the beverage delivery service app—it was reported that 70% of the top-selling rosé brands on Drizly are French.

With that being said, vineyards from around the globe have caught onto the trend and are making their own pink wines. Spain (rosado), Italy (Rosato), Croatia, and Germany represent a handful of countries that have been successful in using their native terroirs to create delicious rosé.

If you want to learn more about rosé, visit your local wine shop and connect with knowledgeable sales associates who can make recommendations based on your taste preferences.

Who drinks the most rosé by demographic?

According to Nielsen, 40% of rosé wine consumers are females aged 21-34 who are most likely scrolling through social media. It’s still most popular in coastal, cosmopolitan settings. Metro New York City drinks 25% of all imported rosé, with Miami coming in second at 15% (Forbes).

Pink is the color of the Millennial generation, so it’s fitting that rosé is their drink of choice. Long live #RoséAllDay

Who drinks the most rosé by country?

In terms of global rosé consumption, the U.S. is second after France, where rosé outsells white wine. The U.S. is responsible for 13% of all rosé wine consumed worldwide. As in many countries, women in the U.S. consume more rosé than men (55% vs. 45%) (Vins des Provence)

How does rosé get its color?

The skin of the grapes determines the color of the rosé, not the juice inside.

How is rosé made?

There are three different ways to make rosé—direct pressing, maceration, and blending. Direct pressing is a process normally used for white wine; maceration is a process typically used for red wine; blending is a process that mixes red wine with white wine. Blending has different rules and restrictions in the EU than in the US. (BK Wines)

Are there different types of rosé?

Like other types of wine, different rosés have different flavor profiles. Wine Insiders reviews the four different types of rosé and their respective food pairings:

• Light rosé
• Light, medium, floral rosé
• Medium, full round rosé
• Full, rich, and savory rosé

Are there any benefits to drinking rosé?

Resveratrol is an antioxidant found in grape skins and seeds—scientists suggest that the resveratrol in grape skins can help fight carcinogens (HowStuffWorks). Of course, this only makes sense if rosé is enjoyed in moderation and not in excess!

What are some recommendations for the best rosé to buy in 2023?

Here are my favorite rosés that I have tried so far this summer:

Chateau de Saint Martin, Côtes de Provence, Éternelle Favorite 2022, $26.99

Since 1740, Chateau de Saint Martin prides itself on its legacy of being one of the first major vineyards for wine and olives and its history of being passed down to (mostly) female family members. Éternelle Favorite is an appropriate name for this rosé—what’s not to love about a well-balanced, round, floral Provence rosé? It can be enjoyed by itself or along with summer dishes featuring lobster, salmon, or fresh Pomodoro-style pasta.

Domaine Olga Raffault, Chinon AOP, Rosé 2022, $19.99

This light-bodied rosé is produced at a family-owned domaine in Chinon, France which is located in the lower Loire Valley. Since Olga’s passing, the vineyard is run by her granddaughter, Sylvie, and Eric de la Vigerie, Sylvie’s husband. Domaine Olga Raffault is mostly known for their cuvées of chinon rouge, but they have also had success with the rosé and a chinon blanc.

Kruger Rumpf, Pinot Noir Rosé 2022, $17.99

I didn’t know what to expect from a German rosé. In general, German wines are overlooked by the masses, which is a shame considering how versatile and reasonably priced the wines are for their level of quality. Featured in Vivino’s list of Top 25 German Pinot Noir Rosé wines, the dry rosé has red fruit notes on the nose and finishes with crisp, citrus notes. Bonus: The vineyard uses organic farming practices.

Pure Joy, IGP Alpes de Haute Provence, Rosé 2022, $17.99

Founded by lifestyle blogger Liz Joy of Pure Joy, the eponymous label does well to represent her blog in a bottle—pleasant, bright, and fruity nose with bergamot, strawberry, raspberry, and sweet almond notes. The wine is produced at Domaine de Régusse, a well-respected producer in the Alpes de Haute Provence region in Pierrevert, France, which also makes Le Bleu du Sud Rosé.

What is the best rosé to buy in 2023 as an investment?

Vinovest, a fine wine investing platform, has named Dom Perignon Rose Gold 1996 as the best investment for a bottle of rosé in 2023. The price? $49,000.

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Can’t get enough of rosé? Add some pink to your Instagram feed by following these accounts:

Rosé Influencers to Follow on Instagram

@yeswayrose

Founded by Erica Blumenthal and Nikki Huganir—two friends who shared a passion for all things rosé—Yes Way Rosé started as an Instagram account in 2013 that has now blossomed with its own apparel, accessories, and very own rosé called Summer Water. La vie en rosé is a beautiful thing, don’t you think?

@webroughtwine

According to Inc., Instagram star Josh Ostrovsky (@thefatjewish) and his co-founders decided to launch White Girl Wine after playing around with several interesting product sponsorships. In addition to the startup’s signature White Girl Rosé, there is also Babe Rosé with Bubbles, Pink Party Rosé with Bubbles, and Family Time is Hard pinot grigio. You can check out the whole White Girl wine family on the e-commerce shop.

@roses_n_rose

Roses n Rose skincare offers a line of natural, cruelty-free products including a coffee-based body scrub (Rosie Cheeks), a sugar body scrub (Sunshine) and a rose water face mist. Their Instagram plays with the rose color scheme and creatively displays their products in between.

2023 Update: The founder of Roses n Rose has closed her skincare business, but now she runs her own brand strategy and creative marketing firm named Nouveau.

@mirabeauwine

Stephen Cronk, businessman, and father, had been planning his dream of having a vineyard in the South of France for years. In 2009, Cronk and his family moved from London to Cotignac, a small village in the heart of Provence—they haven’t looked back since. The Cronk family is passionate about their new life as successful vintners with their award-winning Mirabeau wines.

@darlingceo

If you’re looking for another Instagram account to fill your feed with #girlboss positivity in a rosé color scheme, follow @darlingceo. Check out Darling CEO’s website for tips and tricks to help manage your career, business finances, and home life.

@miravalprovence

Brad Pitt and Angelina Jolie launched this Provençal rosé from their French chateau. Not sure if the brand has changed ownership since their divorce (insert deep sad, sigh here). Vanity Fair put a sommelier to the test to figure out if it’s really worth the $23.95. Spoiler alert: oui!

@roseallday.co

Rose All Day Cosmetics is dedicated to offering #girlbosses a natural look with gentle hues for lips and cheeks. Based in Indonesia, the cosmetics are paraben-free, fragrance-free and cruelty-free.

 @edgerton_pink_gin

It appears that the rose trend has spilled over into other beverages, including gin. Based in London, Edgerton is the first original pink gin.